Michelob Craft Collection on shelves now

Michelob's Craft Collection has three 12-ounce bottles each of Pale Ale, Irish Red, Porter, and Marzen.

I saw it at the Bi-Lo on 38th Avenue North (in Myrtle Beach) for about $11.99.

Give Michelob a chance

I'm continuing to reevaluate my beer-snobbery.

I had basically written off the big domestics in favor of microbrews and imports, until twice recently I dined at Chuck's Steakhouse, 9695 Kings Highway on Restaurant Row in Myrtle Beach.

My wife and I always love the food at Chuck's, but the steakhouse has only one beer on tap, Michelob Lager, plus a tap for the beer substitute Michelob Ultra. (They also have a selection of bottled beers.)

But Chuck's knows how to make the most of that Michelob, offering a big, frosty, 28-ounce goblet for $5.50.

On both of my recent visits, the goblet was perfectly frosted.

I thought the Michelob had interesting hop characteristics, followed by a pleasant dryness.

It was not the blandness I had come to expect from big domestics. Michelob had something going on. It paired well with steak. I finished the goblet smiling.

Later, I went to the Michelob Web site, which claimed that their lager is made with European hops and "a 100-percent-malt blend." Meaning: no rice, no corn, just barley malt. What a difference.

Chuck's Steakhouse and its 28-ounce Michelob

I was wrong about big domestic beers.

There, I said it.

They're not all bad.

In fact, Michelob Lager has more to offer than I expected.

Having been a bit of a brew snob lately, I have not tasted much in the way of big domestics, not for a while. I think the last time I drank a big can of Budweiser was more than a year ago, at the House of Blues, when the band Drive-By Truckers was on the stage, and I was afraid I would get my ass kicked if I bought Heineken.

So I had written off the big domestics in favor of microbrews and imports.

Until I dined at Chuck's Steakhouse on Restaurant Row here in Myrtle Beach -- twice, recently.

My wife and I like to eat there when we can; it's got an excellent, old-school steakhouse touch to it. I even like the fact that their salad bar isn't a mile long; it's something more typical of the era before salad bars mutated and took over the restaurant industry.

Anyway, Chuck's has only one draft beer, Michelob, plus a tap for the beer substitute Michelob Ultra.

The folks at Chuck's will sell you a big frosty goblet containing approximately 28 ounces of Michelob for $5.50.

I noted that the Michelob had interesting, hoppy characteristics, followed by a pleasant dryness.

This was not the blandness I had come to expect from big domestics. Michelob had something going on. It showed up. It had something to offer.

Perhaps all the time I have spent focusing on the imports and microbrews, and learning about their characteristics, helped me understand what there was to appreciate in that Michelob.

Because after I made my favorable assessment of Michelob, I looked up the company Web site, on which -- it is claimed -- that their lager is made with "European noble aroma hop varieties" and "a 100-percent-malt blend of the finest two-row and caramel malts."

Damn, it really makes a difference, especially when compared with Bud.

Hmm, I'm sounding a bit sappy here. But then again, I'm now determined to give Coors and Miller another go. Maybe there's something I've been missing -- whoa, did I say that?

Stay tuned.

-Colin Foote Burch

Big-name Oktoberfests

You should be able to see a poll on Oktoberfest brews to the right.

I recently picked up Samuel Adams Octoberfest, which they spell with a "c" instead of a "k," and Michelob Marzen, which is an "Octoberfest Style Beer."

Dare I say it? I mean, last year, I totally chose Samuel Adams Octoberfest over Beck's Oktoberfest. But this year, I liked Michelob Marzen quite a bit. I'm not prepared to say it's better than Samuel Adams Octoberfest, but it might -- just might -- be as good.

Fortunately, you can't really go wrong with these three. Fact is, the Michelob Marzen is "worth a try," and the other two are a "good call," at http://www.beeradvocate.com .