My recent conversation with Dan Gordon, co-founder of Gordon Biersch, uncovered news about the company's expansion plans. The following is from my column in the Weekly Surge in Myrtle Beach, SC:
The Market Common location in Myrtle Beach, S.C., is the 26th Gordon Biersch. Four weeks ago, a location opened in Kansas City, Mo. In November, Gordon plans to open in nearby Overland Park, Kan. Meanwhile, a Plano, Texas, location is due in May; Taipei, Taiwan, in June; and Annapolis, Md., in October.
Within a year, bottles of Marzen, Czech Lager, Hefeweizen, and Blond Boch - available at retailers in other parts of the country - will be distributed throughout the Southeast.
The expansion of Gordon's company, which is celebrating its 20th anniversary, was enabled by sound, long-term planning. "Nationally, the restaurant industry is down, and we're not," he said.
Gordon liked The Market Common concept because the development includes homes. "This kind of place, with the residential built in, is amazingly beneficial to us," he said
Read the full Beerman column in the Weekly Surge.
Friday, April 4, 2008
Interview with co-founder of Gordon Biersch; news from new Gordon Biersch location, now opened in Myrtle Beach
Monday, March 24, 2008
Gordon Biersch opening soon in Myrtle Beach; an interview with the Head Brewer at the new Gordon Biersch in Myrtle Beach
Pete Velez is working on some brews that will probably make you smile.
Velez is head brewer at the local Gordon Biersch restaurant-brewery, which is scheduled to open on April 3 in The Market Common development on the former Myrtle Beach Air Force Base.
The Myrtle Beach location will be the first in South Carolina for Gordon Biersch Brewery Restaurant Group, Inc., which has 27 locations in 17 states.
And this will be the first Gordon Biersch gig for Velez, who left Capitol City Brewing Co. in the Washington, D.C., area for the job here.
The Gordon Biersch concept focuses on "upper-end casual dining," according to the company, with appetizers such as Garlic French Fries, and entrees including Sweet and Spicy Cashew Chicken Stir Fry.
And, of course, on-premise brewing. The company adheres to a German "Purity Law" for beer-making that dates back to 1516.
When Velez recently took a few minutes to tell me more about how Gordon Biersch makes and serves beer, I started looking forward to the grand opening.
First, all of the beers are made exclusively with German and Czechoslovakian ingredients, and they are all lagers, which take a little longer to brew than ales.
Gordon Biersch beers are served in half-liter glasses, although there is a smaller glass available at 0.4 liter, a difference that makes more sense when the glasses are set side-by-side, Velez said.
The prices on those glasses will be competitive with the going rates in the local market, but they haven't been finalized, he said. The Happy Hour prices at most Gordon Biersch locations are a dollar less than the regular price, he said, but those specials aren't official for Myrtle Beach yet.
Velez will offer growlers, too - a regular, half-gallon jug like Liberty Steakhouse and Brewery and Quigley's Pint and Plate offers, and possibly a more expensive, German-style jug with a flip top.
Gordon Biersch will also, probably, have a spin on the mug club, Velez said. It will be a bit more fancy and German - a stein club.
So what will be on tap when the restaurant-brewery opens? Click here to find out.
Thursday, March 20, 2008
Land Shark Lager in the outfield
BB&T Coastal Field, home of the Myrtle Beach (S.C.) Pelicans baseball club, has the only outfield seating section in the Carolina League, and it's about to be up-fitted, Jimmy Buffett-style.
The section will become "Land Shark Landing," themed after the Margaritaville Brewing Co.'s Land Shark Lager. The parent company is Anheuser-Busch.
"Land Shark Landing" is scheduled to be ready for the Myrtle Beach Pelican's home opener on April 11, said Jon Laaser, the ball club's director of broadcasting and communications.
"Land Shark Landing" - definitely has a ring to it - will be a partnership between the Pelicans and Better Brands, Inc., a beer wholesaler in Myrtle Beach that will also be co-sponsor of Thirsty Thursdays - the nights for beer specials - for the 2008 season.
Although I'm more inclined to think about Chevy Chase as the original land shark from the classic Saturday Night Live skits, the real inspiration behind "Land Shark Lager" was Buffett's song "Fins." Remember that one? "You got fins to the left / Fins to the right / You're the only bait in town."
Like I've said before, Land Shark Lager, which tastes similar to Corona Extra, and would go fairly well with a cheeseburger that has lettuce and tomato, Heinz 57 and French-fried potatoes.
Saturday, March 1, 2008
A pint of Harp at P.J. Moran's Restaurant in NYC
My wife and I recently stopped in at P.J. Moran's Restaurant at 3 East 48th Street in New York City.
I had a pint of Harp with the traditional Irish breakfast which I got for lunch; the pint cost me $7.50.
That's a little more expensive than a pint of Harp here in South Carolina.
Sunday, February 24, 2008
There's a scallop in my beer
In Great Britain, a brewer has produced a beer using scallops. I thought I had heard it all.
The Shepherd Neame brewery's Scallop Stout is like Guinness, and made with traditional methods, except a handful of scallops are thrown in for an hour, according to the Web site Metro.co.uk.
"There's a hint of smokiness and a slight taste of the sea but no fishiness. I can find no scientific reason for why it works, but it does," brewer Stewart Main told the Web site.
Shepherd Neame, based in Kent, is planning to release a crab beer and a winkle beer, too.
(For news and commentary on religion and culture, click here.)
Tuesday, February 12, 2008
Labels add to wine's message on Valentine's Day
From my column in the Weekly Surge:
If you buy wine for your Valentine's Day beloved, you're probably dropping a hint about your intentions, and these days, the wine labels often say a bit more. Here are some labels that will add something to the message of the wine.
Be Direct: 7 Deadly Zins, a 2006 Zinfadel, makes it clear that the evening is all about gluttony and lust. And maybe envy, if the dates at the other tables look hotter. Retails around $16-$17.
Get Serious: Nothing says commitment like diamonds, so break out the Red Diamond 2005 Cabernet Sauvignon or the Red Diamond 2003 Merlot. Around $11.
Behave Yourself: Want this evening to remain chaste? Put a bottle of Blue Nun between you and your date. This 2005 Qualitatswein from Germany retails around $9.
Express Disappointment: Ladies, if you're not happy with how your boyfriend has handled the evening, hand him a bottle of Dog House Charlie's Chard 2005 chardonnay. With a twist-off top, he won't need a cork screw to drink with the pooch. Around $11.
Thursday, February 7, 2008
Magic Hat releases Pandora's Box
It looks like opening Pandora's Box is a pretty cool thing.
Pandora's Box, coming soon to a grocer or beer store near you, is a special package from Magic Hat Brewing Company in Burlington, Vermont.
Distributors should soon have the Pandora's Box Spring Variety 12-Pak in markets that already carry Magic Hat.
The theme of the box is totally Sixties: Day-Glo colors, dove's foot peace symbols, and the proclamation "Make Beer Not War." Everything about it screams youth and rock-and-roll.
Inside are three bottles each of the following brews, each of which I was allowed an advanced tasting:
#9, the "not quite pale ale." With the funky flower-child package of Pandora's Box, it's hard not to hear "Love Potion No. Nine" in the background. This remains a favorite. The not-quite-pale-ale factor reminds me of a Bass, but Magic Hat's brew wizards have added some subtle, unspecified flavorings, too. Try it, you won't regret it.
h I.P.A., a "highly hopped" India pale ale. This one definitely lives up to its name - the hops linger in your mouth with a peppery staying power, but it's not crazy hopped like some of the Dogfish Head offerings.
Circus Boy, "The Hefeweizen." I thought this was smoother and slightly heavier in body than most hefeweizens, but still crisp and good for warmer weather. Dang it, I had no lemon for my tasting of this one.
Odd Notion, an Irish-style red ale. This is a red ale that tastes red, almost with a cherry undercurrent. This is one of the sweeter, lighter, and more unique experiences I've had with a red ale. Much better than Killian's!
-From my column in Weekly Surge; see www.weeklysurge.com/beer.html
(For news about a.d.d, a.d.h.d., and neurofeedback, click here.)
Saturday, January 26, 2008
Premature fermentation? Spring ales hit too soon
I walked into Food Lion on the Martin Luther King Junior holiday weekend and my general disgust at the free-market's exploitation of the seasons hit a new high.
There, in the beer cooler, was Blue Moon's Rising Moon Spring Ale - six bottles for $7.29.
I was standing there with my Kangol toboggan on, with my two-year-old snuggled up against me for warmth. We haven't even taken the Christmas tree down yet. Back at the house, ice covered the fish pond out our back door.
And I was looking at a spring seasonal.
This just didn't seem right, but then again, it's never seemed right to find Halloween goodies in the drug stores beginning on something like July 5.
I thought a good way to contrast this early spring - premature fermentation? - would be to contact our local brewers.
It turns out they don't have any spring brews on tap yet - imagine that - and in a sense, they will eventually have two spring seasons - first Saint Patrick's Day, then the later spring.
"That's early!" said head brewer Eric Lamb of Liberty Steakhouse and Brewery at Broadway at the Beach, when I told him about Rising Moon. He added that he doesn't even start worrying about spring until after Saint Patrick's Day.
Lamb said he will put out the Oatmeal Stout sometime between late January and mid February. In March, he'll have the Irish Red on tap, around the Saint Patty's holiday. Although he's considering a change-up in his beer menu - which we'll talk about in the weeks to come - the Golden Ale is usually a good choice for late spring.
Over at Myrtle Beach's New South Brewing Co., which supplies beer to numerous Grand Strand bars and restaurants, owner Dave Epstein was talking about his plan for area T-Bonz restaurants, for which he brews signature beers. He'll run the current Winterfest until just about mid-March, then he'll put out an Irish Stout a week before Saint Patty's Day. Then the Blonde Bombshell will appear probably in late spring at T-Bonz locations.
As for New South's own label, the White Ale started out as a spring and summer brew, and but now it's year-round, so Epstein won't have a spring seasonal per se.
Josh Quigley, owner of Quigley's Pint & Plate in Pawleys Island, said he'll tap a stout around St. Patty's Day, and the spring boch from last year, Billy Boch, will return around mid-March.
Back at New South, Epstein was saying that we might start seeing Samuel Adams get its spring seasonal on the shelves. Ol' Sam usually starts pretty early, he said.
For the record, I have not tried Rising Moon, and Blue Moon's regular white ale and its winter brew are both fine beers. So maybe we're all getting an early shot at something good.
But come on. We haven't even survived the onslaught of Valentine's Day marketing.
-from my column in the Weekly Surge. Visit http://www.weeklysurge.com/beer.html to see more.
Sunday, January 20, 2008
The beauty of Liquor Quik

Liquor Quik is a line of 20-milliliter bottles with concentrated flavors. Pour a bottle of Liquor Quik into a 750-milliliter bottle of grain alcohol or vodka, and you have amaretto, or hazelnut liqueur, or maybe Irish cream, or several others. Who thinks up this stuff?
I found Liquor Quik for $4.39 per bottle at Beach HomeBrew in The Galleria at 9612 North Kings Highway, Myrtle Beach.
"I made the Grand Marnier and I couldn't tell the difference," said Ed Waldorf, owner of Beach HomeBrew, referring to the orange-brandy flavored Liquor Quik flavor. Waldorf said he buys a mid-priced vodka from Sam's Club for his mixes, making the concoction less expensive ounce-for-ounce than buying the real Grand Marnier.
Tuesday, January 15, 2008
Key beer ingredient is good for you, German researchers say
Preliminary studies indicate xanthohumol, a compound found in hops, inhibits a family of enzymes which trigger cancer, as well as help the body detoxify carcinogens.
"It's very healthy," said Dr. Werner Back, a brewing technology expert at the Technical University of Munich. "I think the ingredients in the beer are very good."
Xanthohumol contains more powerful antioxidants than vitamin E and some studies indicate it helps reduce oxidation of bad cholesterol.
"Xanthohumol has been shown to be a very active substance against cancer," said Dr. Markus Herrmann, also of Munich. "It comes in small sticky beads, which you find within the hops."
But, don't start chugging down those beers just yet.
Researchers warn that it would take 60 regular beers to equal the amount of xanthohumol they were able to brew in one beer.
That's why scientists are now working on ways to give all beers higher levels of xanthohumol, and even find ways to add it to other foods, like chocolate.
From FoxNews.com, http://www.foxnews.com/story/0,2933,322571,00.html.
Monday, December 31, 2007
How German Beer Came to the Carolinas: A True Story
This is a great story that I was lucky enough to report for my column in this week's Weekly Surge.
IMPORTING A TASTE OF DEUTSCHLAND
By Colin Burch
For Weekly Surge
When Werner Hoppe helped build the Georgetown Steel Mill in 1969, the crates of equipment from Germany often held a special reminder of home. The good-hearted workers in Germany stashed German wine or beer into the shipment, he said.
But then, one day, the United States government did what it does best. It stole the joy of Hoppe and other Germans working on the mill. Customs agents discovered that alcohol was arriving in the equipment crates, and said, in so many words, "You can't do that."
So Werner Hoppe went down to the customs office and found out about the procedures for importing alcohol into the U.S. Soon, the native of Cologne, Germany, decided to set up his own import business in Georgetown.
W.H. Company started with German wine, and eventually added beers including Bitburger Pils, Maisel's Weisse, and more, even some English brews. He continued working with the Georgetown steel mill until 1975, when he went into the import business full-time.
His son, Andy Hoppe, a tennis coach at Carolina Forest High School and Georgetown native, said it took some effort on his father's part to get the company off the ground. "It was a lot of hard work at first, trying to learn how alcohol is bought and sold in this country," he said.
But Werner Hoppe figured it out. He got his own warehouse in Georgetown and trucks for distribution. He had distributors up and down the East coast, Andy Hoppe said. When the orders for German imports became big enough, the exporters were able to deliver directly to the distributors, so the warehouse and the trucks were no longer necessary. Werner Hoppe was able to run the import business from his home.
Werner Hoppe has scaled back his operations in recent years. He stopped carrying wine 15 years ago. More recently, he returned the rights to sell Bitburger to the brewery back in Germany. In a technical sense, he still oversees Bitburger's import into North Carolina, but he is no longer involved with the marketing.
Today, W.H. Company imports only Maisel's Weisse in two varieties, the original which includes yeast, and the filtered version called Kristallklar, which was hailed by the late beer expert Michael Jackson as one of the best beers in the world. And W.H. Company only brings Maisel's Weisse into two states, working with Southern Wine and Spirits in South Carolina, and two distributors in North Carolina: Highland Distribution Co. and Mutual Distribution Co., said Andy Hoppe.
So if you drink Maisel's Weisse in the Carolinas, thank Werner Hoppe.
Still speaking with a strong German accent, he scaled back his import operation because he wanted to do other things at this stage in his life. He recently wrote a book, "Justice Comes After Death," which is available at Horst Gasthaus in North Myrtle Beach and River Room in Georgetown, where the purchase of the book comes with a free Maisel's Weisse glass. The book is also available at My Sister's Books in Pawleys Island, at which a book-signing is tentatively scheduled for January 15.
Despite his new endeavors, Werner Hoppe didn't sound like he wants to stop with the two Maisel's Weisse brews. He said a Maisel's Weisse sister brewery has a lager that he'll probably add to his imports.
Andy Hoppe said he'll eventually take over the business.
I asked him what he and his father think about the big American domestic beers. "We tend to avoid those whenever possible," he said with a laugh.
HAPPY NEW BEER
I'm taking a couple of weeks off. Let's keep all the Surge readers out of the slammer - don't drive after you've been drinking, and have a Happy New Year.
- Contact Colin Burch - the Beerman - at beerpour@yahoo.com.
Saturday, December 15, 2007
Just in time for Beowulf: Mead!
Have you every tried mead before?
Mead is a fermented-honey beverage, usually with a few other things thrown in.
If you've ever read the ancient warrior-and-monster poem of Beowulf -- surely better than the movie currently in theaters -- you know that the king Hrothgar builds a "mead hall" early in the story.
I recently tried some home-made mead, interviewed the woman who made it, and wrote about it for the Weekly Surge in Myrtle Beach, S.C.
Check out the column here: http://www.weeklysurge.com/beer.html
It includes some links that tell you how to make your own mead!
cheers,
Colin
Monday, November 26, 2007
Making the leap into home brewing
Commencing home-brewing in Myrtle Beach, S.C., with the help of Beach HomeBrew, and with hopes of 53 bottles of beer at the cost of 57 cents each....
Click here to read about it.
What I got:
Friday, November 23, 2007
World Market's Winter Brews 10-pack
The World Market chain carries assortments of American Micro Brews and Beers of the World in handsome, 10-pack boxes, suitable for gifting and re-gifting, for reasonable prices.
This year, the World Market in Myrtle Beach, S.C., at Seaboard Commons between 21st Ave. North and 10th Ave. North and U.S. 17 Bypass, has something I hadn't noticed before: a 10-pack of Winter Brews for $14.99.
Like the American Micro Brews and Beers of the World, which were both $12.99, each 10-pack of Winter Brews has a slightly different selection - and in some cases, they're technically autumnal brews.
My 10-pack has Spaten Oktoberfest, Samuel Adams Boston Lager, Samuel Adams Cream Stout, Samuel Adams Holiday Porter, Brooklyn Brown Ale, Abita Pecan, Hoegaarden, Rogue Mocha Porter, Palmetto Charleston Lager, and Highland Oatmeal Porter.
My priest friend recently offered me a bottle of the Abita Pecan. It was decent beer, but not what I would have expected from Abita, a brewery of good repute. Although a flavored beer, the pecan presence wasn't strong.
Another box I looked at included a bottle of Buffalo Bill's Pumpkin Ale. World Market also has it in six-packs for $7.99.
(This came from my column in the Weekly Surge at http://www.weeklysurge.com/beer.html .)




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